As of today, about 42% of Americans are considered clinically obese. This is a large rise from the 1970’s when only about 10% were.

To combat this, recently, many have turned to GLP-1s. These are medications originally approved for the treatment of diabetes, but which have shown results in lowering appetite and blood sugar levels, and so allowing for loss of body fat.

However, they work by bypassing the body’s natural systems and in some cases lowering the body’s ability to naturally perform these actions as the body gets used to receiving them.

And, for some, they can come with severe side effects to one degree or another: increased risk of heart attack, bowel obstruction, gallstones, thyroid cancer, vision loss, muscle loss and weak or brittle bones especially for those in their 40’s, 50’s and 60’s, and severe stomach paralysis.

So understanding how these work inside our body, and what to do to ensure we fill any necessary nutritional gaps they may cause, becomes quite important.

If you’re over 40 years old, you’ve probably noticed that weight loss can become harder.

When we’re younger, in our teens, 20’s and 30’s, we can often (not always) get away with a lot. We can eat more carbs without gaining weight, and keep up our energy and strength levels high.

But after 40, things change. And this is a factor related to changes in our hormones as we age.

If you’ve ever had a shock and felt the adrenaline surge in your body, then you’ve felt cortisol. It’s a wake-you-up, get-you-ready-for-action hormone.

It hits its lowest point around midnight, so you can go to sleep, and then peaks again about an hour after you’ve gotten up in the morning, getting you to wake up and get ready for the day.

It’s nick-named the “stress hormone” because it’s released in moments of stress. So in a dangerous situation, or if you get scared suddenly, you’ll feel it.

But… when we have too-high levels of cortisol for too long, it can make us feel stressed… even if we have no reason to be.

It’s these too-high levels that are bad. They can make us depressed, anxious, or angry for no reason, make us want to eat more (especially sugary foods), cause us to lose muscle, and throw off our other hormones.

And it makes Fat Loss nearly impossible.

Let’s see how this works.

While insulin is in the bloodstream, almost no fat burning can take place.

But something can happen here when our diet is quite high in sugar over a long period of time, keeping our Insulin levels high for longer each day.

The cells build up a resistance to the Insulin. Meaning, when Insulin comes knocking, trying to give the sugar to the cell so it can make energy, the cell says “no” and closes its doors.

In this article we dive into how body fat is created in our body, and how we get rid of it, so you understand what we're doing on this protocol and why.

About 90% of what most of us consider to be body fat is actually made by and from sugar.

But probably not how you think.

And it has a lot more to do with how it affects your hormones (messenger chemicals that tell your body how to use the food you put into it).

Because it’s your hormones that will determine what will ultimately happen with this sugar and whether or not it will be used to make new body fat.

First, let’s break down what actually happens when we consume carbs and what hormones come into play here.

The first and hardest part of any diet is overcoming the cravings we have for sugar and junk food when we lower our calories.

We have to come off these foods if we want to lose weight, but that doesn't mean it's a lot of fun.

But that's fine. The Fat Loss Protocol is designed to get us through these cravings as quickly and painlessly as possible. But only if we follow it exactly.

Remember, if we have excess body fat to lose, then our body doesn't actually need extra food. It says it does… but it's lying.

Every pound of fat on our body contains about 3,500 calories — more than a 250 pound man needs for energy on an average day.

So, along with the natural foods we will be eating, plus PerfectAmino, our body has more than enough food to live on. Much more. It's just stored as body fat (AKA "old food").

If we want to lose this "old food," then we need to force our body to eat it instead of new food. That's the real trick. Because it doesn't want to eat it. It wants to keep it.

So let's see what we need to do to get the best results on this program.

The hardest part of any diet, whether for fat loss, muscle gain or health, is getting over our cravings for sugar and junk food.

There's no question there.

The only real question is how? It can be so hard!

I understand. And in case you feel alone in this struggle — you're not.

It's the hardest part of any diet or lifestyle change, and where most people fall off.

But to know how to fix this we need to know exactly what's causing it.

And one thing I can tell you is not causing it... is you having a "weak will."

That's not it at all.

There are very exact things causing these cravings, and they can turn them on hard.

In today's article I cover exactly what is causing them (all the reasons), why they can be so hard to get over, and exactly how to address them to make the transition as smooth as possible (which is exactly what the Fat Loss Protocol is designed to do).

I think you'll like it.

Welcome to the Guide to Sustainable Fat Loss & 30-Day Challenge!

If you’ve ever had trouble losing excess body fat, or keeping it off afterwards, this guide and challenge are for you.

This isn’t some quick fix to help you lose body fat fast only to gain it all back again, or some miracle product that helps you lose body fat but also harms you in some other way.

No, this is a very exact protocol that addresses the reasons you gained the excess body fat in the first place, why it’s so hard to lose it, and why it’s so easy to gain it back again once you have lost it.

It also addresses physical form, building up the muscle that helps to shape our body.

Even more, once you’ve lost the excess body fat on this challenge, you will be in a position to easily keep it off, because you will know exactly what caused it in the first place.

You've probably heard of calorie counting. It's something you're told you must do on any diet to lose body fat. 

And this is true.

But there's much more to it than that.

Because if you only did calorie restriction, and addressed nothing else, you'd most likely fail at the diet, or, if you made it through, you'd almost certainly gain it all right back again. 

So, while we'll start this article with calorie counting, make sure you read all the way through, because it's just the tip of the iceberg. 

Let's begin.

Do you ever have strong sugar cravings during the day, or when you start a diet to lose body fat?

Do you have a protruding stomach after you eat, or later in the day, that doesn’t make sense?

Do you get gassy or have bloating after eating certain foods?

Or do you ever feel like the food you ate in the morning is still floating in your stomach at dinner time, making you feel like you couldn’t eat more, but you’re still hungry?

These all come from a specific thing, or type of thing. 

It causes intense sugar cravings, a protruding stomach, gassiness and bloating, and makes us feel full or give us indigestion or heartburn.

It makes sticking to a diet a nightmare, raises cortisol levels, makes gaining muscle harder, and causes hormonal issues and energy crashes.

And it affects our mood and makes it harder to get good, deep sleep.

So let's see what these things are, how they work and what we can do about them.

Cortisol is one of the most important hormones in our body. It’s been called the “stress” hormone because it’s released during moments of stress.

But it’s also the hormone that wakes us up in the morning, that starts the healing process in our body after any injury or workout, and that provides us with energy and mental focus when we’re “running low.”

But unfortunately, when cortisol levels go too high, it becomes something else.

It can cause muscle loss and prevent muscle gain, cause fat storage and prevent fat loss even when we’re exercising, cause low energy levels, cause us to feel stressed, cause poor sleep, and even slow or prevent healing and recovery.

If you have trouble with any of the above, it’s likely that higher than normal cortisol levels play a part.

But that’s when it’s too high. And, unfortunately, for many people in society today, it already is too high.

So let’s dive in and see what cortisol is, how it works and how we can balance our levels.

When working out, blood flow is very important for both muscle building and fat loss.

It’s how the nutrients, water and oxygen needed for energy creation and muscle creation flow to our cells.

If our blood flow is lower, our cells do not get these nutrients or oxygen fast enough and our energy levels go down during high intensity workouts.

And it slows recovery.

Achieving healthy blood flow then is important for maximum results and maximum overall health.